Your marketing database can degrade over time–up to 25% at any given point. That directly affects your ability to fill your marketing pipeline and pass leads on to Sales. In this webinar, find out how to supplement the data you already have and leverage it to increase response rates, as well as fill your sales team funnel.
- Industry trends and benchmarks on marketing databases
- Methods for obtaining prospect data
- Improving existing prospect data
- Expanding beyond vertical and title data
- Technology and systems for better database marketing
Title: Killer Prospect Data
Date: June 27th, 2013
Time: 10:00 AM PT/1:00 PM ET
Santosh Sharan is responsible for product management, new product initiatives and market strategy at ZoomInfo. He has over 16 years of entrepreneurial and product experience, and a long history of fostering technology innovation at early stage startups. He has led multiple engineering and product teams in pharmaceuticals, finance, media and technology related ventures.
Chris Frank has spent more than a dozen years in marketing, and is the marketing director for TreeHouse Interactive. He is a marketing automation expert, and has helped hundreds of companies understand the strengths and weaknesses of their marketing plans, as well as how to use technology to improve effectiveness.